*If using a hand mixer instead of a stand mixer, you may need to mix together the dry ingredients, oil, and milk for an extra minute.
**You can use either white or gold rum in the jam and the frosting. If you want a hint of rum flavor, use white rum. If you want a bit more of a boozy punch, the gold has a stronger flavor and will definitely do the trick!
***If you want to make these into Virgin Piña Colada Cupcakes just omit the rum in the jam filling and swap in some additional coconut milk for the rum in the frosting.